• North Queensland Register
  • Queensland Country Life
  • The Land
  • Stock & Land
  • Stock Journal
  • Farm Weekly
  • Farm Online
Widely acknowledged as Australia’s leading rural weekly newspaper, ‘The Bible of the Bush’, and one of the world’s great farming publications, The Land has achieved a pre-eminent position with New South Wales farmers since its launch in 1911. Its blend of practical on-farm material, market reporting, industry analysis, quality features and hard-hitting comment’s have made the Land the accepted standard of excellence for all other publications.
 
Paid Circulation Reach
Time Spent Reading
% Of Paper Read
Number of times pick up
 42,731*  81%  61 mins  73%  3.3
* ABC Jul-Dec '12 - Average of quarterly audits
Includes overseas sales
 Average age of owner/manager 52 years
 Some tertiary, college or uni degree 62%
 Expenditure on petrol & diesel p.a. $25,430
 Expenditure on tyres p.a. $5,411
 Expenditure on fencing materials $4,659
 Total expenditure on the internet  $1,966
 Own a Smart Phone 24%
Own a iPad / tablet device  13%










(source: QARS 2012)
 

 

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Circulation
North QLD Register 3,424
QLD Country Life 28,079*
The Land 40,075*
Stock & Land 7,946
Stock Journal 11,580
Farm Weekly 12,693
TOTAL CIRC 103,796

* ABC Jan-Jul '14 - Average of quarterly audits